Brand Stories

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FMCG brands using TBG's retail execution infrastructure to reach more territories, move more product, and get paid on time.

Unilever Nigeria

 

 

 

The Brief

 

Unilever aims to boost availability and visibility of its family care line in under-served sub-channels and geographical white spaces through a targeted retail distribution drive

Our Solution

 

  • 3 months pilot project for sales and distribution of Rexona in underserved cosmetics stores
  • Enrol and data capture 15,000 retailers across 6 cities, including the reward structure
  • Increase weighted distribution by 5% at the end of the three months campaign

  • Achieve 100% eco distribution across all stores engaged

  • Demonstrate the use of Rexona and communicate the brand USPs and benefits to retailer

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